About Tela Naari — Our Story

Handcrafted with Heart, Made for You

The story of Tela Naari — jewellery born from the craft traditions of Kanpur, India.

Who We Are

Tela Naari is a handcrafted jewellery brand rooted in Kanpur, Uttar Pradesh. We design and craft oxidised, silver-plated, and anti-tarnish artificial jewellery — pieces made to be worn every day, worn to celebrate, and passed on as memories.

Our name carries meaning. Tela — the thread. Naari — the woman. Together, a tribute to the strength, grace, and artistry of Indian women who have always woven beauty into the fabric of everyday life.

Our Craft

Every piece in our collection is handcrafted by skilled artisans using techniques passed down through generations. We specialise in three core finishes:

  • Oxidised jewellery — darkened metal with an antique character, inspired by centuries of Indian craft tradition.
  • Silver-plated jewellery — contemporary shine with the warmth of handmade detail.
  • Anti-tarnish jewellery — built to last, so your favourite pieces stay beautiful through seasons and celebrations.

Our designs are made for weddings, festivals, and daily wear — because we believe beautiful jewellery shouldn’t sit in a box waiting for a special occasion.

Why Choose Tela Naari?

  • Handcrafted quality — made with care, not a conveyor belt.
  • Thoughtful design — rooted in Indian craft tradition, styled for the modern woman.
  • Fair pricing — premium jewellery accessible to everyone.
  • Trusted by thousands — 1000+ reviews and growing.
  • Direct from makers — no middlemen, which means better prices and a direct connection to the artisans.

Where We Are

We are based in Kanpur, Uttar Pradesh — one of India’s great craft cities. Our studio at 342, First Floor, Vikas Nagar, Kanpur 208024 is where every design begins, and every order is packed with love.

Get in Touch

We love hearing from our customers. Whether you have a question about an order, want to customise a piece, or want to talk jewellery — we’re here.